Category Archives: Public

01. Welcome to Your Network 4 Success (YNS)

Each blog is a stand-alone message. THEY ARE BEST READ SEQUENTIALLY AND IMPLEMENTED IN AN INTEGRATED FASHION.

Blog Written for Business Owners, Marketing Managers, Business Development Managers and for individuals building their own brand or others who are looking for increased marketing effectiveness AND increased ROI on their marketing dollars.

Blog Written by the YNS marketing team.

 __________________

Consider This:

You have been looking for ways to improve your marketing efforts. You have heard about Your Network 4 Success and want to know more about it. This blog is the first in a fairly long series of blogs designed to help you accomplish just that. 

 

The purpose of our blog is to: Introduce you to a very efficient, effective and integrated marketing system called YNS*.

 

*YNS sm Means Your Network 4 Success

YNS sm ALSO Means Enhanced Marketing ROI!

We help you enhance your ROI via our advanced, field proven Integrated Marketing System {IMS2}**

Are you familiar with the story about the 3 blind men walking down a road?

If so, you know that as they walk, they simultaneously bump into something. Of course, each is startled. The first man exclaims, “Stop! I just bumped into a wall.” The second shouts, “Stop! I just bumped into a huge tree trunk.”  The third screams, “Stop! I just bumped into a giant snake.”

So, do you know what they bumped into?

An elephant.

Marketing is like this allegory, often misunderstood because most marketeers see only part of the picture. If you want examples, just watch television ads.

Entire texts are devoted to the subject. Usually they describe the theories behind marketing very well, but lack sufficient detail to describe how the theory should be applied in specific cases. Worse they describe individual marketing methods without describing how to integrate them effectively.

Our job is to enable you to apply the concepts behind YNS to your specific organization. AND Better yet, as you read our blog, you will “see” and understand the big marketing picture unlike the 3 blind men.

 

History

 

The Your Network for Success (YNS) was the mechanism we designed to achieve these goals for our customers.

The system started in the early 1990’s. It was then known as the “Enterprise Development Network”. Over the years, as we expanded from one program to five, the name evolved into and is now called Your Network for Success.

The First Program was entitled, “Perspectives on Successful Businesses”, No. 2 was known as “Wealth Building”, No. 3 became “Start and Grow Your Business”, No. 4 “Personal Development” and  No. 5 “The Winners Circle”.

Although each program had its own identity and MC (Master of Ceremonies) Team, the common thread was successful practices and ideas that our listeners and participant could take away and use in their own businesses. In addition, we developed a loyal set of listeners and attendees at the Executive Briefing events we held after every program.

Thus, the Your Network for Success made more sense than “Enterprise Development Network”.

Today, we call this early system the “Legacy” System. It was an early precursor of many of the digital elements we have adopted today.

Because the design and implementation of the YNS System existed for over a 5 year period, we have a complete understanding of the key elements and how to make they work together for the benefit of our customers.

Due to an unfortunate turn of events, the radio stations on which we based our Network went thru some major purchases and programming changes that caused us to terminate these Programs. Although we retired from actively pursuing customers for YNS, we continued to use these principles in our consulting practice.

 

Today

 

However, the internet has created an opportunity to reinvigorate the system, enhance its reach and provide options that were not available in the early 90’s in a much more cost way.

Today, the YNS team is basically composed of individuals who are marketing specialists and producers of the YNS System.

These added marketing elements increase the power of the system for its participants, while reducing the costs involved.

 

Next Steps

Once you have read the FREE blogs (1-7), feel free to contact us for a FREE assessment of your current marketing system, so we can determine how we might help you multiply your marketing investment.

We have developed and implemented our system for scores of customers.

We look forward to putting our experience, expertise and creativity to work for you. If you want to start today, just Contact Us

Bottom Line – you gain a competitive advantage over your competitors thus,  increasing your market share. By implementing our system You learn how to Turn $1.00 into $10.00.

If your marketing team cannot explain how they are accomplishing these objectives within one complete marketing system, you should follow our future blogs that explain how to proceed.

If you want move faster and gain a COMPETITIVE advantage over our other blog readers, feel free to call or e-mail us to get started.

Should you like to visit our web-site, go to: www.Network4Success.com/sign-up  It’s FREE!! We explain what you get before you sign up.

To get greater insight into our concepts simply register for Level II in our web-site.


NOTE: You have prior permission to use or reprint any blog we publish on our web-site as long as you reproduce it in its entirety AND send us notification of where and how you used it.

Should you want to excerpt it, you must provide a link and/or if used in hard copy form, you must provide our complete URL plus send us notification of where and how you used it.

02. How is Your Network 4 Success (YNS) Web-site Set-up & Why?

Blog Written for Business Owners, Marketing Managers, Business Development Managers and for individuals building their own brand or others who are looking for increased marketing effectiveness AND increased ROI on their marketing dollars.


Consider This:

We have often been asked why we designed our website with four levels, and with restricted access to levels 2-4. The simple answer is: We want you to understand the basic elements of our fairly complex marketing system for free. We need to be able to communicate with you, once you have expressed an interest in learning more about how to apply our system to your situation. We want you to contact us, attend some of our executive briefings, possibly be a radio guest, etc. Eventually we want you to become customers of ours (fully engaged in the system when have developed for our mutual benefit).

 

The purpose of our blog is to: Explain the nature of our web-site and the expectations we have for the people joining our community.

Our YNS web-site is organized into four levels: Bronze, Silver, Gold, and Platinum.

You can browse this website without any membership sign up to get  INTRODUCTORY INFO – freely available access to our web-site and learn what we mean by Awareness, Interest, Trial/$ale, and Retention.

Bronze Level – MORE DETAILED AND INSTRUCTIONAL – Visitors sign up with their name & e-mail address and permission to periodically e-mail them about new events, new blogs, new radio programs, special promotions, etc.

  • Attendance at FREE Events
  • Personal Invitation to closed events
  • Upcoming PAID Event Announcements (i.e. Winners Circle, etc.)
  • Access to Six more Sample Blogs (see below)
  • Sample List of Radio Programs – (3 pages)
  • Sample List of CTF TIPS – Option to purchase (FREE with subscription)
  • Complete List of CTF Manuals

Silver Level – SUBSCRIPTION BASED and MORE INSTRUCTIONAL – Someone who signs-up pays a small subscription fee ($15.00/mo. or $150.00/year) to get personal “coaching/consulting”, how to implement the details of our system, etc.

  • Upcoming FREE Event Announcements (i.e. Executive Briefings, etc.)
  • Brief Coaching Sessions – Total of one 1 Hour session per month.
  • A Complete Compendium of Blogs to date – all of which can be easily accessed
  • A Complete Compendium of Podcasts – all of which can be easily accessed
  • A Partial Compendium of Radio Programs – all of which can be easily accessed
  • Simulcasts of Seminars (Executive Briefings) – available on YouTube
  • Audio recordings of Entire Coaching Sessions
  • Event Announcements
  • Attendance at Executive Briefings, etc.
    • Attendance at these Events costs is FREE  (when you pay for a full year in advance)
  • E-zine content
  • Complete List of Blogs & Access to all Bronze & Silver Level Posts
  • List of CTF Manuals
  • List of Podcasts
  • Complete List of Radio Programs
  • FREE Tools 4 Productivity 10 Pack
  • Access to FREE  Sample CTF TIPS

Gold Level – SUBSCRIPTION BASED and MORE PERSONALIZED – Someone who signs-up pays a small subscription fee ($35.00/mo. or $350.00/year) to get personal “coaching/consulting”, how to implement the details of our system, etc.

 

  • Upcoming FREE Event Announcements (i.e. Executive Briefings, etc.)
  • Brief Coaching Sessions – Total of one 1 Hour session per month.
  • A Complete Compendium of Blogs to date – all of which can be easily accessed
  • A Complete Compendium of Podcasts – all of which can be easily accessed
  • A Partial Compendium of Radio Programs – all of which can be easily accessed
  • Simulcasts of Seminars (Executive Briefings) – available on YouTube
  • Audio recordings of Entire Coaching Sessions
  • Event Announcements
  • Attendance at Executive Briefings, etc.
    • Attendance at these Events costs is FREE  (when you pay for a full year in advance)
  • All Blog Posts
  • List of CTF Manuals
  • All Podcasts
  • Discounted ad placement on YNS Radio
  • FREE Tools 4 Productivity 10 Pack
  • Access to FREE  Sample CTF TIPS – available with subscription in Gold Level

 

Platinum LevelBECOME A LONG TERM CUSTOMER of Your Network for Success (YNS) either as a full/partial sponsor, regular paying presenter, etc. to receive all the benefits described herein. Customer buys a complete system of some sort a Sponsorship, Speaker Package, Executive Briefing Package, Licensee, etc.

  • FREE Promotional P/S Packages – provided by Your Network for Success (YNS) and its “partners” (when you pay for a full year in advance)
  • Options to purchase our CTF Manuals and/or Chapters at a deep discount.

Next Steps

Once you have read the FREE blogs (1-7), feel free to contact us for a FREE assessment of your current marketing system, so we can determine how we might help you multiply your marketing investment.

Contact us today for a free assessment of your current marketing system, so we can determine how we might help you multiply your marketing investment.

Bottom Line – you gain a competitive advantage over your competitors thus,  increasing your market share. By implementing our system You learn how to Turn $1.00 of Marketing into $10.00. If your marketing team cannot explain how they are accomplishing these objectives within one complete marketing system, you should follow our future blogs that explain how to proceed.

If you want move faster and gain a COMPETITIVE advantage over our other blog readers, feel free to call or e-mail us to get started.

We look forward to putting our experience, expertise and creativity to work for you. If you want to start today, contact us now.

Sign-Up for our Bronze Level membership for FREE!

Paid Subscription Required (Gold and Silver Memberships) for access to even more blog posts and tips, consultations, and more.  

How to contact us:

Call – 716-634-7013 | E-mail – support@Network4Success.com| Write: The CTF Building, 37 N. Union Rd. Buffalo, NY 14221


NOTE: You have prior permission to use or reprint any blog we publish on our web-site as long as you reproduce it in its entirety AND send us notification of where and how you used it. Should you want to excerpt it, you must provide a link and/or if used in hard copy form, you must provide our complete URL plus send us notification of where and how you used it.

 

03. An Introduction to Your Network 4 Success (YNS)

Blog Written for Business Owners, Marketing Managers, Business Development Managers and for individuals building their own brand or others who are looking for increased marketing effectiveness AND increased ROI on their marketing dollars.


Consider This:

Often, modest-sized organizations have grown successfully due to the efforts of their leaders. They have discovered marketing techniques that are frequently effective. However, their marketing efforts are often disjointed and lack efficiency. 

The purpose of our blog is to: Introduce you to a very efficient, effective and integrated marketing system called YNS*.

 

*YNS Means Your Network 4 Success
YNS ALSO Means Enhanced Marketing ROI!
We help you enhance your marketing ROI via our advanced, field-proven Integrated Marketing System {IMS2}**
 
It is focused on creating a Highly Effective Integrated Marketing System { IMS2} designed to:

  • Expand Awareness of YOUR business in your targeted market place. We help to expand your presence and reinforce your credibility.
  • Stimulate Interest among your potential qualified customers to contact you to learn how to do business with your firm. Thus, improving the quality of your leads.
  • Increase YOUR Trial/Sales by positioning you to get potential customers to try/buy your products and services.
  • Improve YOUR Retention by identifying your most loyal customers and stimulating them to re-buy your Product/Service Packages, supply personally qualified referrals among other techniques for improving retention and new purchases.
  • PLUS much more…

 

Our goal is to have you either:

  1. Use our Integrated Marketing System for your own benefit. OR
  2. Build your own Integrated Marketing System.

 

What Integrated Marketing is NOT.

We have had discussion with “marketeers” who think that using their brand name across multiple marketing methods is Integrated Marketing. This use may well be part of an IMS, but it falls far short of our meaning.

 

So What Do We Mean By Integrated Marketing to Us?

Our definition of the integrated marketing process. It is that:

Marketing is the smooth flow of communication activities starting with building awareness, through stimulating interest in your Product/Service Package so that a qualified, prospective customer takes action to contact your business and then is willing to try your Package. Your Customer becomes so  satisfied that he continues to buy your Packages and, better yet, becomes an advocate of them.

 

What does IMS2 (Squared) Mean?  Go to Blog 1.B. for a complete explanation. Go to  LINK

Next Steps

Once you have read the FREE blogs (1-7), feel free to contact us for a FREE assessment of your current marketing system, so we can determine how we might help you multiply your marketing investment.

Contact us today for a free assessment of your current marketing system, so we can determine how we might help you multiply your marketing investment.

Bottom Line – you gain a competitive advantage over your competitors thus,  increasing your market share. By implementing our system You learn how to Turn $1.00 of Marketing into $10.00. If your marketing team cannot explain how they are accomplishing these objectives within one complete marketing system, you should follow our future blogs that explain how to proceed.

If you want move faster and gain a COMPETITIVE advantage over our other blog readers, feel free to call or e-mail us to get started.

We look forward to putting our experience, expertise and creativity to work for you. If you want to start today, contact us now.

Sign-Up for our Bronze Level membership for FREE!

Paid Subscription Required (Gold and Silver Memberships) for access to even more blog posts and tips, consultations, and more.

With Gold and Silver Memberships, you’ll have access to:

Blog Topic #8 – Where Does Social Media Fit?

Blog Topic #9 – Be Sure your Strategy Meshes with the YNS System

Blog Topic #10 – Developing Your Goals

Blog Topic #11 – Developing Your Tactical Marketing Plan

Blog Topic #12 – Maximizing Your System Results

 

How to contact us:

Call – 716-634-7013 | E-mail – support@Network4Success.com| Write: The CTF Building, 37 N. Union Rd. Buffalo, NY 14221


NOTE: You have prior permission to use or reprint any blog we publish on our web-site as long as you reproduce it in its entirety AND send us notification of where and how you used it. Should you want to excerpt it, you must provide a link and/or if used in hard copy form, you must provide our complete URL plus send us notification of where and how you used it.

 

04. Introduction to YNS and What IMS2 (Squared) Means

Blog Written for Business Owners, Marketing Managers, Business Development Managers and for individuals building their own brand or others who are looking for increased marketing effectiveness AND increased ROI on their marketing dollars.


Consider This:

For the past 5 years, your business has simply been following the tidal flow of the economy. You know that some businesss are growing market share and prospering in spite of the economic downturn and changing market environment. You want to join these businesses. What should you do? 

 

The purpose of this blog is to: Introduce you to a very effective marketing system called YNS*.

*YNS smMeans Your Network 4 Success

YNS smALSO Means Enhanced Marketing ROI!

We help you enhance your ROI via our advanced, field-proven Integrated Marketing System {IMS2}**

**What does IMS2 (Squared) Mean?

Our legacy IMS system relied on traditional marketing tools (Direct mail, Newsletters, etc.). Today the cost of these activities in large quantities is very expensive. However, the internet and its providers of marketing services have dropped these expenses greatly. Thus, YNS has married the 2 sets of marketing tools to integrate in one that produces exponential results.

Thus, the IMS2(IMS Squared) means that our traditional Integrated Marketing Systems is multiplied by the use of our Integrated Social Media Marketing Systems.

As you may know, Nielsen recently reported that 22 percent of the time the world spends on the internet is devoted to social media networks, equating to one out of every four-and-a-half minutes. With such pervasiveness, it is crucial for small businesses to optimize their social media presence and performance.

 

Our goal is to help you accomplish exactly that à Optimize your marketing use of these often FREE  electronic marketing tools for your business.

 

The Social Media Marketing Tools we use integrate into our traditional marketing methods include some or all of the following.:

  • Affiliate Marketing
  • Blogs
  • E-Contests
  • E-Coupons
  • E-mail
  • E-Public Relations Releases
  • Facebook
  • Freemium Techniques
  • Internet Radio Broadcasts
  • Linked-In
  • Twitter
  • Podcasts
  • YouTube
  • Webinars

 

Of course, we only use the techniques that are appropriate for your business.

 

Since YNS reach is world-wide we are able to help business reach many more prospective  IDEAL customers.

 

By working with you and/or your marketing team, our team we help you re-deploy some of your existing marketing dollars in order to integrate them with social media tools to produce more ideal customers for your business.

 

Thus, you not only obtain value from your initial investment, but you leverage our knowledge and our very effective Integrated Marketing System (IMS2), to obtain improved bottom line results. These marketing results include:

 

  • Increasing Awareness of Your Brand and Creating Greater Visibility for your firm
  • Strengthening Your Industry Credibility
  • Stimulating Increased Buying Interest and the Generating More Qualified Leads
  • Producing More Trial/Sales
  • Enhancing Your Customer Retention Ratio

 

In addition, our business customers also obtain THREE Major business building results:

  • Improving Your Profitability
  • Accelerating Your Long Term Growth
  • Fortify Your Competitive Advantage

 

Better yet   We Do Most of the Work!

Even Better We Minimize Your Risk! Ask us How.

If you would like to learn more, let’s get together.

Improve your marketing results, obtain Increased ROI AND Get the Squared Benefits!

 

Next Steps

Once you have read the FREE blogs (1-7), feel free to contact us for a FREE assessment of your current marketing system, so we can determine how we might help you multiply your marketing investment.

Contact us today for a free assessment of your current marketing system, so we can determine how we might help you multiply your marketing investment.

Bottom Line – you gain a competitive advantage over your competitors thus,  increasing your market share. By implementing our system You learn how to Turn $1.00 of Marketing into $10.00. If your marketing team cannot explain how they are accomplishing these objectives within one complete marketing system, you should follow our future blogs that explain how to proceed.

If you want move faster and gain a COMPETITIVE advantage over our other blog readers, feel free to call or e-mail us to get started.

We look forward to putting our experience, expertise and creativity to work for you. If you want to start today, contact us now.

Sign-Up for our Bronze Level membership for FREE!

Paid Subscription Required (Gold and Silver Memberships) for access to even more blog posts and tips, consultations, and more.

With Gold and Silver Memberships, you’ll have access to:

Blog Topic #8 – Where Does Social Media Fit?

Blog Topic #9 – Be Sure your Strategy Meshes with the YNS System

Blog Topic #10 – Developing Your Goals

Blog Topic #11 – Developing Your Tactical Marketing Plan

Blog Topic #12 – Maximizing Your System Results

 

How to contact us:

Call – 716-634-7013 | E-mail – support@Network4Success.com| Write: The CTF Building, 37 N. Union Rd. Buffalo, NY 14221


NOTE: You have prior permission to use or reprint any blog we publish on our web-site as long as you reproduce it in its entirety AND send us notification of where and how you used it. Should you want to excerpt it, you must provide a link and/or if used in hard copy form, you must provide our complete URL plus send us notification of where and how you used it.

 

06. Why Is Our Integrated Marketing System (IMS2) So Effective?

Blog Written for Business Owners, Marketing Managers, Business Development Managers and for individuals building their own brand or others who are looking for increased marketing effectiveness AND increased ROI on their marketing dollars.


Consider This:

Your marketing budget has worked for you for the past 5 years. After reading some of our blog you decide your marketing is somewhat disjointed and haphazard. You would like to improve the results you are getting, but are unsure how to make it work more effectively without disrupting the results you’re getting now. What should you do? 

 

The purpose of this blog is to: Introduce you to a more effective way to think about and manage your marketing. It is called, Integrated Marketing System (IMS2).

 

Introduction

 

What is OUR Definition of Marketing?

 

To CTF, marketing is a process designed to produce four separate RESULTS.

 

·        Create/Enhance Brand Awareness and Create Greater Visibility

 

  • Stimulate Increased Buying Interest (& Generate Qualified Leads)

 

  • Produce More Trial/Sales

 

  • Enhance Current or New Customer Retention

 

What is an Integrated Marketing System (IMS2)?

Since the number and variety of marketing methods is very broad, They are often used individually. The elements of our Integrated Marketing System on the other hand are chosen so that they work as one system and each element reinforces the results of another.

By analogy IMS is like a golf umbrella (which is a example of a small system).

Each panel of the umbrella covering is like a separate function or marketing method. In other words, One panel may be planning, another panel is direct mail marketing, a third panel is telemarketing, a fourth panel is face-to-face sales calls, (5) public relations, (6) advertising, (7) trade shows, (8) web-site and so on… And on… (see more complete LINK TO …. list in BLOG #9090).

Furthermore, the whole marketing process should work together. There must be a support system to make the umbrella work properly. These struts must work in synchrony. The shaft must hold everything together and enable the struts to move easily. Any of the three elements which are broken, make the umbrella nearly unusable.

The panels should be completely intact. The panels should all be attached effectively to the metal skeletal support system. This is an analogy for effective marketing. And it is the best analogy we have discovered that helps to explain integrated marketing.

The only shortfall in the analogy is that once it is deployed an umbrella is fixed, whereas an IMS is more dynamic.

In most companies, this synchrony and integration in their marketing activities are usually not present due to the variety of products and services as well as the division in corporate responsibilities.

This is especially true if you business is large enough to have separate managers for functions like Advertising, Interactive Services, Promotion & Public Relations and Relationship Marketing.

Does holding one or more marketing planning meeting together constitute IMS? Probably not.

This is lack of synchrony and lack of integration is especially true for small companies, due to lack of sophistication and “man” power.

Even though your marketing team works together, the system of marketing may not work together. Yes, you may use a common brand identity. You may even use multiple methods with the same brand message, but the key difference may be “LEVERAGE”.

 

So is this Integrated Marketing?

If there is no leverage, your system is not truly integrated.

What is leverage?

What are some examples of marketing methods that are integrated?

  • A Seminar with a sales event attached to it.
  • A Trade Show with a networking event attached to it.

 

What is one example of 2 marketing methods that are Integrated?

  • A sales event promoting an opportunity to upgrade to a better version of the item your customer already owns, but with superior features the provide better support or ease of use.
  • A sales event with an opportunity to upgrade to or add-on options of the item your customer already owns, producing a better value for the customer.

What Are The Key Characteristics of Integrated Marketing?

INTEGRATED MARKETING HAPPENS WHEN EACH OF YOUR MARKETING ELEMENTS LEVERAGES EACH OF THE RESULTS OF THE OTHER MARKETING ELEMENTS.

SEVERAL OPERATING KEY CHARACTERISTICS ARE:

1. ALL YOUR MARKETING ELEMENTS HAVE A CONSISTENT THEME

2. Effective integrated marketing creates building blocks of KEY BENEFITS

3. EACH MARKETING ELEMENT STANDS ALONE AND PRODUCES ITS OWN RESULTS, yet connects with all the other individual parts to tell and ENTIRE STORY

4. The choice of a SPECIFIC marketing element is based on its ability to produce results as well as its ability to INTEGRATE with the other elements of your system.

5. Effective marketing reaches potential customers from many directions A, I, T/S, R (USE OF MULTIPLE CHANNELS/SENSES).

6. EACH MARKETING ELEMENT ENHANCES THE RESULTS OF THE OTHER INDIVIDUAL MARKETING ELEMENTS AND PRODUCES GREATER PURCHASE RESULTS AND RETENTION.

7. Effective integration means that for each dollar invested the marketing system’s value will grow by more than one dollar (i.e. 1+1+1=5) thus, using LEVERAGE

8. Everything works together and produces a positive result (HIGH VALUE FOR YOUR CUSTOMER).

9. CREATING A LONG TERM COMPETITIVE ADVANTAGE with EXISTING and NEW customers alike.


Does It Cost More?

Only if you choose to invest more than you are currently. In fact it should cost less in the long run!!


Next Steps

Once you have read the FREE blogs (1-7), feel free to contact us for a FREE assessment of your current marketing system, so we can determine how we might help you multiply your marketing investment.

Contact us today for a free assessment of your current marketing system, so we can determine how we might help you multiply your marketing investment.

Bottom Line – you gain a competitive advantage over your competitors thus,  increasing your market share. By implementing our system You learn how to Turn $1.00 of Marketing into $10.00. If your marketing team cannot explain how they are accomplishing these objectives within one complete marketing system, you should follow our future blogs that explain how to proceed.

If you want move faster and gain a COMPETITIVE advantage over our other blog readers, feel free to call or e-mail us to get started.

We look forward to putting our experience, expertise and creativity to work for you. If you want to start today, contact us now.

Sign-Up for our Bronze Level membership for FREE!

Paid Subscription Required (Gold and Silver Memberships) for access to even more blog posts and tips, consultations, and more.

With Gold and Silver Memberships, you’ll have access to:

Blog Topic #8 – Where Does Social Media Fit?

Blog Topic #9 – Be Sure your Strategy Meshes with the YNS System

Blog Topic #10 – Developing Your Goals

Blog Topic #11 – Developing Your Tactical Marketing Plan

Blog Topic #12 – Maximizing Your System Results

 

How to contact us:

Call – 716-634-7013 | E-mail – support@Network4Success.com| Write: The CTF Building, 37 N. Union Rd. Buffalo, NY 14221


NOTE: You have prior permission to use or reprint any blog we publish on our web-site as long as you reproduce it in its entirety AND send us notification of where and how you used it. Should you want to excerpt it, you must provide a link and/or if used in hard copy form, you must provide our complete URL plus send us notification of where and how you used it.

 

07. What Results Can I Expect From an Effective IMS?

Blog Written for Business Owners, Marketing Managers, Business Development Managers and for individuals building their own brand or others who are looking for increased marketing effectiveness AND increased ROI on their marketing dollars.


Consider This:

You have been reading our blog and are considering making changes to your marketing system. Before you take any action, you want to know what kind of results you should expect.

 

The purpose of this blog is to: Describe some the kinds of results developing an IMS might produce for you.

Introduction & Summary
Our Integrated Marketing System (IMS) called YNS produced the following types of results for our customers.

Created/Enhanced Brand Awareness & Created Greater Visibility

  • “OUR NETWORK FOR SUCCESS (YNS) helped us expand from distributing 2000 mailings to 40,000 per month with only a 2 fold cost increase.”
  • “Numerous people upon meeting us say, ‘I heard you on the radio’; ‘Your business seems much larger than it actually is’;  ‘You’re everywhere, everyone knows about YOUR NETWORK FOR SUCCESS (YNS)‘”

Stimulated Increased Buying Interest (& Generated Qualified Leads)

  • “YOUR NETWORK FOR SUCCESS (YNS) produced direct qualified leads which consummated in sales from a single radio appearance.”
  • “Our phone rings more often and our web-site is receiving more 25% hits.

 Produced More Trial/Sales

  • “By tracking our sales due specifically to YOUR NETWORK FOR SUCCESS (YNS), we increased our new customer sales by 14% during our sponsorship period.”
  • “Due to the techniques we have learned from YOUR NETWORK FOR SUCCESS (YNS), our closing ratio has gone from 17%to 29%. We’re ecstatic.”
  • “Increased our sales results by 10% in spite of a reduced marketing investment of 10%.”

 Enhanced Customer Retention

  • “YOUR NETWORK FOR SUCCESS (YNS) helped us retain and cross or up-sell 75% of the new customers the program generated (up from 44%).”
  • “We now have a retention program, whereas before our relationship with YOUR NETWORK FOR SUCCESS (YNS), we did not. The result is more business and more single customer profitability.”

Produced Other Spin-off Benefits

  • “Created Networking Opportunities every week!”
  • “Enabled us to reach key decision makers more easily.”

 

The bottomline business results include:

  • Enhanced Competitive Advantage
  • Improved Profitability
  • Accelerated Long Term Growth

 


Next Steps

Once you have read the FREE blogs (1-7), feel free to contact us for a FREE assessment of your current marketing system, so we can determine how we might help you multiply your marketing investment.

Contact us today for a free assessment of your current marketing system, so we can determine how we might help you multiply your marketing investment.

Bottom Line – you gain a competitive advantage over your competitors thus,  increasing your market share. By implementing our system You learn how to Turn $1.00 of Marketing into $10.00. If your marketing team cannot explain how they are accomplishing these objectives within one complete marketing system, you should follow our future blogs that explain how to proceed.

If you want move faster and gain a COMPETITIVE advantage over our other blog readers, feel free to call or e-mail us to get started.

We look forward to putting our experience, expertise and creativity to work for you. If you want to start today, contact us now.

Sign-Up for our Bronze Level membership for FREE!

Paid Subscription Required (Gold and Silver Memberships) for access to even more blog posts and tips, consultations, and more.

With Gold and Silver Memberships, you’ll have access to:

Blog Topic #8 – Where Does Social Media Fit?

Blog Topic #9 – Be Sure your Strategy Meshes with the YNS System

Blog Topic #10 – Developing Your Goals

Blog Topic #11 – Developing Your Tactical Marketing Plan

Blog Topic #12 – Maximizing Your System Results

 

How to contact us:

Call – 716-634-7013 | E-mail – support@Network4Success.com| Write: The CTF Building, 37 N. Union Rd. Buffalo, NY 14221


NOTE: You have prior permission to use or reprint any blog we publish on our web-site as long as you reproduce it in its entirety AND send us notification of where and how you used it. Should you want to excerpt it, you must provide a link and/or if used in hard copy form, you must provide our complete URL plus send us notification of where and how you used it.

 

05. How to Turn $1.00 of Marketing into $10.00

Blog Written for Business Owners, Marketing Managers, Business Development Managers and for individuals building their own brand or others who are looking for increased marketing effectiveness AND increased ROI on their marketing dollars.


Consider This:

Your business has been successful to date. However, due to the sluggish economy, your top line sales are not growing, nor is your profitability. You have decided it’s time to change this situation. You are looking around to determine the best course of action.  You want to know more about integrated marketing systems.

 

The purpose of this blog is to: Introduce you to YNS’ Integrated Marketing System {IMS2}**

By implementing our system You learn how to Turn $1.00 of Marketing into $10.00.

Ok. How do we help you accomplish this feat?

 

Simple Answer

  1. Bulk up your marketing WITHOUT PAYING MORE FOR MARKETING.
  2. By implementing an Integrated Marketing System {IMS2} that produces better results 4 LESS!

What is YNS’ Integrated Marketing System?

YNS IMS is an advanced marketing concept devised to take advantage of the many of the natural marketing assets a mature business has built up over its life, but which are not being utilized as effectively or efficiently as possible.

One of these assets lies in the variety of marketing methods your business has built up over its years of successful operation.

Since one of the most effective ways of growing your business is to get increased productivity from your marketing methods, CTF helps you integrate and leverage* your most valuable marketing assets into a system that works together to produce more $ales and profitability for the same marketing investment.

Integrated marketing does not simply mean a common thread or consistent message. It means much more.

Generally, each marketing element your firm uses is categorized to help you achieve one or

more of the following four marketing objectives:

  • Enhance Awareness,
  • Stimulate Interest,
  • Increase Trial/Sales AND
  • Enhance Long-term Customer Retention.

And although each marketing method may be targeted to your most responsive market segment, they are not targeted by stage in the buying cycle, nor are they GENERALLY designed to work together.

YNS’ Integrated Marketing System (Squared) IMS2 is:

(1) Designed to accomplish each of the FOUR major marketing objectives (above)

(2) Targeted to your customers’ buying cycles

(3) Designed to create synergy among the these four stages

(4) Designed to leverage your investment in each method in order to produce better results

(5) Enfolds the best Social Media elements into your prior marketing methods

(6) Thus, creating a significant competitive advantage.

Furthermore the system is designed to be continuous, produce both short and long term results and be economically efficient and effective.


How Does YNS Help You Achieve These Results?
Step 1 – Increase Awareness (A)

In its simplest form we create one or more marketing tools to increase awareness of your business and it products continuously within your IDEAL target market by using multiple marketing tools.

Step 2 – Stimulate Interest (I)
By creating this awareness and by offering low risk opportunities for some of your IDEAL prospects to get to know you personally and interact with you in this low risk environment, we enable you to qualify them and set sales appointments.

Step 3 – Produce Trial/Sales (T/S)

YNS IMS2 positions you set appointments with (1) IDEAL prospects and/or (2) prospects who are highly qualified to make a purchase of your P/S Package and have demonstrated sufficient interest in your product to take action.

Whether you make a sale of not, we will help you understand where your prospective customer is in his/her sales cycle, and insure you have an opportunity to reenter the picture when your prospect is ready to buy or switch.

Step 4 – Enhance Long-term Customer Retention (R)

Especially designed for your existing and new customers, the contacts made are designed to enhance their awareness of your NEW offers and stimulate interest in additional P/S Package you can supply.

Order our special review of what happens when each element of the system increases YOUR RESULTS BY JUST 20%. Visit: www.Network4Success.com  and become a subscriber, or call us at 575-RESULT6 (575-737-8586) to receive your copy.


How Does It Produce The Benefits We Allege?
First, the process forges a comprehensive Marketing System based on your existing marketing
Strengths and marries them with our multiple marketing channels.
Second, it is continuous à your prospective customers are always in the loop (unless they opt out).
Third, each element enhances the next and the one after it.
Fourth, thus, leverage is produced since all the elements work together as a system.
Fifth, this combination of factors produce Synergy à (i.e. producing a whole that is greater than the sum of its parts).
Sixth, should you choose to continue to grow, you can maintain a Perpetual Growth System for as long as you wish.
Seventh, it focuses on producing more IDEAL customers (i.e. those who buy more and are more profitable)
Eighth, combined together, these features produce a significant competitive advantage for your business.

If you would like to learn more, let’s get together.

Improve your marketing results, obtain Increased ROI AND Get the Squared Benefits!

YNS can apply our knowledge and methodology to your organization. Help us understand your needs so, we can help you build your business.


Next Steps

Once you have read the FREE blogs (1-7), feel free to contact us for a FREE assessment of your current marketing system, so we can determine how we might help you multiply your marketing investment.

Contact us today for a free assessment of your current marketing system, so we can determine how we might help you multiply your marketing investment.

Bottom Line – you gain a competitive advantage over your competitors thus,  increasing your market share. By implementing our system You learn how to Turn $1.00 of Marketing into $10.00. If your marketing team cannot explain how they are accomplishing these objectives within one complete marketing system, you should follow our future blogs that explain how to proceed.

If you want move faster and gain a COMPETITIVE advantage over our other blog readers, feel free to call or e-mail us to get started.

We look forward to putting our experience, expertise and creativity to work for you. If you want to start today, contact us now.

Sign-Up for our Bronze Level membership for FREE!

Paid Subscription Required (Gold and Silver Memberships) for access to even more blog posts and tips, consultations, and more.

With Gold and Silver Memberships, you’ll have access to:

Blog Topic #8 – Where Does Social Media Fit?

Blog Topic #9 – Be Sure your Strategy Meshes with the YNS System

Blog Topic #10 – Developing Your Goals

Blog Topic #11 – Developing Your Tactical Marketing Plan

Blog Topic #12 – Maximizing Your System Results

 

How to contact us:

Call – 716-634-7013 | E-mail – support@Network4Success.com| Write: The CTF Building, 37 N. Union Rd. Buffalo, NY 14221


NOTE: You have prior permission to use or reprint any blog we publish on our web-site as long as you reproduce it in its entirety AND send us notification of where and how you used it. Should you want to excerpt it, you must provide a link and/or if used in hard copy form, you must provide our complete URL plus send us notification of where and how you used it.

 

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*Leverage is a technical marketing term YNS has refined for use with its customers (see details described in subsequent materials) and just like a mechanical lever is designed to produce greater results with less effort.