Many businesses accomplish each of these four major marketing actions as standalone tasks. Unfortunately, these standalone methods do to leverage one another.  An integrated marketing system is designed so that each marketing element works in conjunction with the others to produce better results at a lower cost.

Awareness

Use a wide variety of integrated marketing techniques to evoke brand recognition, recall, and elicit curiosity among your ideal customers.

Interest

Stimulate sufficient interest to motivate your prospective customers take some action to contact your business.

Trial / Sales

By understanding customers’ needs and tailoring individualized product/service packaging, the potential for a sale increases exponentially. Every sale is like a trial that must fulfill a customer’s expectations.

Retention

Customer loyalty means repeat buyers, which generates increased referrals, profitability and longevity for your business. Increasing retention is crucial.